XGENCommerceDelivered
Generative AI for retention and review work
A commerce engagement with a large home-shopping retailer: generative AI for win-back retention and broadcast review, extended into a second year
A large home-shopping retailer (anonymized) ·
Scope delivered
- Win-back retention support
- Internal and review workflow support
- Second-year expansion
The problem
Generative AI had to apply to repetitive work such as winning back lapsed customers and broadcast review, while integrating naturally with the systems already in place.
What we did
Retention and review-support applications were built on XGEN. Results from the first phase led into a second-year program widening where it applies.